September 28, 2010

Word on the Street, Toronto

Went to Toronto on Sunday-by train-and spent several hours in Queens Park wandering around the Word on the Street literary festival.
Lots of books on show/sale, with quite a few small publishers and a few of the big boys represented. Tents with panel discussions/talks on things like cooking demos-cookbooks are a perennial best selling genre, -e-publishing/ebooks, various aspects of writing, authors reading their own work & talking about same. There was a big area for childrens books, several religous tents; Islam, Kabbalah, Buddhism, all had outreach efforts.
I met some other writers, one of whom I knew slightly online from the Authonomy website, and found a new small publisher which specialises in novellas. Great, I shall certainly see what I can send them. I find the novella length comfortable, but there seems no market for them except by self-publishing as an ebook. By that I mean few publishers accept submissions at that length, not that readers don't read them.
Quattro Books are Canadian, in a relatively untouched market area. I hope they do well. Certainly the novella length is suited for the ebook market.
Also found contacts with illustrators for a possible graphic novel effort. Recently I contacted another author who has several books on Amazon ideally suited for that genre and suggested he look into that; like me he is a wrinkly oldie with few contacts among the younger arty crowd where underemployed graphic artists are.
So in all definitely worth geting up at 5am to get the train to To. Back next year.

August 21, 2010

Marilyn Monroe

Right now I am attempting to write an 'interview' with Marilyn Monroe for a competition on Suzannah Burke's blog.
Poor Norma Jean had so many names in her lifetime - her mother misled her about who her father was, though of course it is quite possible her mother didn't actually know - she had a birth certificate in one name, but was brought up by foster parents, in an orphanage, all over the place. Never more than two years or so with any caregiver at a stretch before being moved again. No wonder her sense of identity was fragile, and her life one long attempt to be whatever she thought others wanted her to be.
Playing a part was what she did in every situation. With an IQ of 168 she was way over the intelligence of everybody around her, which can only have fed her sense of isolation.
Left school at 16, married, and divorced again by twenty, attended UCLA and studied Art and Literature, read widely, and projected the archetypal Ditzy Blonde image.
She modelled her appearance and public persona equally carefully. For instance, after working for several years(from age 9) in the orphanage kitchen, she famously scrubbed a lettuce leaf by leaf with detergent on being told by her roommate to 'wash the lettuce for a salad' This was widely publicised as an example of how impractical and incapable of 'normal' household tasks she was. Which of course is why she did it, to get that image firmly into the press and public's impression of her.

August 4, 2010

Marketing matters- Open Sky

In New York apparently there is a thriving business which links every possible marketing opportunity onto e-books, same way as Disney does with movies.
If the book mentions a hotel and spa, sell the spa water; if it is located somewhere exotic, travel is obvious.
So the book becomes incidental to the Product, as far as the profit oriented marketers are concerned.
There is something similar going on with a South African writer who has a new book coming soon; in the world of her book everyone has 'companion animals' like sloths or ant-eaters or monkeys which they carry around everywhere. These seem to be there to provide a marketing opportunity for no doubt expensive 'licensed' stuffed toys of exotic and unusual species not often thought of as pets and so unlikely to be already produced by competing toy makers.
So I am sorta on a parallel track with 'Eland Dances'- same idea with an animal connection, but more realistic and less of the commercial possibilities.
The difference between say 'Lion King' and 'Born Free' perhaps.

August 3, 2010

Eland Dances first 400 words

Victorine Lieske has posted the first 400 words of Eland Dances on her blog http://victorinewrites.blogspot.com/ as part of her ongoing 'hook Victorine Challenge'. I am glad to report that she says she was 'hooked'

July 29, 2010

Published a single short story

To see what happens, more than in expectation of lots of sales, I have put "An Addendum to the Affair of the Dog which Did Not Bark" up on smashwords and Amazon for Kindle, priced @ 99cents, the minimum allowed (except for free)
This is a bit less than 2,000 words, and is a Sherlock Holmes story.
On smashwords -- http://www.smashwords.com/books/view/19953

Or Amazon -- http://www.amazon.com/Addendum-Affair-Bark-Shortreads-ebook/dp/B003XRE52Q/ref=ntt_at_ep_dpi_3

July 28, 2010

Now featured on Authors on Show Blog

Got a surprise message today, a personal message on Authonomy, to tell me my novel 'Eland Dances' is now featured on the Authors on Show blog (not the main site). I had been expecting to be featured on their main site in November, but exposure is good, regardless.
They have my author profile and a synopsis up, with a link to my Authonomy page, and another link to this blog. I was expecting the first chapter to be posted actually. Perhaps this is too long for their site.
I hope they will put a link to 'In the Valley stories' on smashwords & amazon kindle; certainly i am going to ask if this is possible.

July 7, 2010

Using ultrasound to control toxic algal blooms

Using ultrasound to control toxic algal blooms
July 7, 2010 Using ultrasound to control toxic algal blooms

(PhysOrg.com) -- University of Adelaide researchers are investigating the use of ultrasound as an environmentally friendly and cheaper alternative to controlling blue-green algae in our fresh water supplies.


In collaboration with water industry organisations including SA Water, the researchers are starting a three-year project to find the best process for using ultrasound in large volumes of water to combat this significant world-wide water quality problem.

Chief Investigator Dr Carl Howard, from the University's School of Mechanical Engineering, says researchers will be testing different amplitudes and frequencies of ultrasound.

"We've already shown in laboratory tests that ultrasound is effective at neutralising blue-green algae," says Dr Howard.

"We know it works but we don't yet know the best frequencies, amplitudes and duration for the most effective, economic and efficient process."

Blue-green algae (or cyanobacteria) can affect health and causes other water quality and environmental problems when it accumulates and forms 'blooms' in fresh water. It is currently controlled by the application of chemical treatments.

Dr Howard says ultrasound - at high amplitudes - is used for treating sewage and in other chemical processes but hasn't been practical for fresh water treatment. Ultrasound at high amplitudes breaks down the cell walls of the blue-green algae, releasing toxins into the water.

"The novel part of our solution is that we will be using ultrasound at low amplitudes where it immobilises the blue-green algae without releasing its toxins into the water and with lower energy input," Dr Howard says.

The researchers propose mounting ultrasound generators inside large underwater columns containing mixers which will draw the water through for treatment as it flows past.

The main industry partner, SA Water, has been working with University of Adelaide researchers over the past 15 years on a range of chemical and water circulation techniques in reservoirs and the River Murray to help tackle this problem.

The project has been granted $400,000 under the latest round of the Australian Research Council's (ARC) Linkage Projects scheme.

"This project is an innovative and exciting development in this area of research which has the potential to provide many benefits to drinking water supplies both locally and nationally," says SA Water Biology Research Leader Associate Professor Mike Burch.

Provided by University of Adelaide (news : web)

June 22, 2010

Progress

Well,'In the Valley stories' has begun its swift inexorable climb to the top of Amazon's Best Seller list. Sold 1 today for a grand total of 2 - my cut is $1.40. Also, someone has posted that they will buy a copy 'soon' so I count that as 1/2 a sale.
What happened was J.A. Konrath/Jack Kilbourn put a new book up, and offered to buy a copy of their book from every author on Kindle boards who bought a copy of his book.
Well I splurged, spent $4.99 to buy a copy - it's a Horror/ Thriller selling for $2.99 to US customers.
He bought In the Valley stories, along with a whole lot of other books, and achieved his purpose, got into the Amazon top 100 sellers. Momentum pays off it looks like - he must have spent a fair bit, but will recoup that easily in the added sales he gets from the exposure.
A marketing lesson indeed.
Then, too, the person who bought the very first copy, Ann, will have her book up soon, and I shall probably buy a copy - keep the circle going.

June 9, 2010

Another Ad experiment

My daughter, Penny, has put out a Facebook ad, this time targeted at UK, South Africa, Zambia and Zimbabwe, people who read and like adventure books. This one was based on a pay per click model, instead of simple pay per impression. Cost of $10.00

Results are 16 clicks from 20,000 exposures, so a much better ratio there; I think she just sent them to smashwords site, as she said the actual book address was too long. During the time it ran, 1 book was downloaded, as far as I can tell.
Total downloads from smashwords now 15, all free with use of the coupon(GR96T)which is good until Sunday 13th.
I have posted on several threads on Kindle Boards,got included in the free books thread run by knbr - this may have drawn several of the downloads on the 6th &7th, and of course on Facebook, Kindle, Authonomy, Slushpilereader and Authors on Show. Also signed up for a first page critique at http://yourfirstpage.blogspot.com/ and posted the first chapter of Eland Dances on http://nightreading.ning.com/ for critique/comments.

June 6, 2010

Slowly, slowly, catches?

So far- Sunday night, 10 downloads from smashwords and 1 sale on Amazon. Have to believe in the snowball principle, things start slow and build momentum; still priced at $3.99 for Canadians & $1.99 for Americans, $ 2.34 for Irish, and so on.

That may be important, I don't know. There are so many free e-books available, perhaps I should join that list and use the short stories just to attract interest. My one solitary customer e-mailed me to say she wanted to know about anything else I write about Africa, so I have 1 sure sale for Eland Dances when it is published.

I've spent a lot of time online, reading kindle Boards, Twitting, Facebook, other writing blogs, and of course Authonomy. Done almost zero actual writing, which should be - finishing Stone Song, getting on with extending In the Valley to full book length, and going over Eland again.

There are a couple of factual glitches there - kapenta come from Lake Tanganyika, not Lake Malawi(I actually knew that)& rock art north of the Zambezi features elephants instead of eland, with the area between the Limpopo and Zambezi having both. So elephant are the Northern Power animals-close to what I have written at least.

I also really need to write Big Sid into a role in Rhodesia, perhaps integrate him into the Salisbury trip and later in the finale or penultimate chapter. Make that last scene more dramatic, more touch & go, with a couple of twists in who has the upper hand --

June 1, 2010

Amazon pricing

When I put In the Valley stories up on Amazon for sale as a Kindle e-book, I priced it at $1.99 US. However when I searched for it on Amazon.com it came up with a price of $3.99; I contacted them to ask about this large price jump, and this morning received this reply

Hello Philip,

Your Kindle book is listed at a price of $1.99. Please note, all items available in the Kindle store are listed in U.S. dollars (USD), and the availability and pricing of titles from the Kindle Store varies by your home country or region.

If you're browsing in the Kindle store from a location outside of the US, you may see a price higher than what you listed on the DTP web site.

There are a number of reasons why prices for Kindle titles may vary from region to region, including taxes and other operating costs. We understand your concern about prices, and we share that concern -- we will continue our efforts to reduce costs and offer the best possible prices to customers in every region. We hope you will continue to use our platform for sales in the US and internationally. Also, note that the royalties will be based on the list price you provide on your DTP dashboard.

I hope this information is helpful. If you have any further question, please feel free to send an e-mail to dtp-support@amazon.com.

Thank you for using Amazon DTP.

Did I answer your question?

The question is answered, but I can't believe that with the Canadian Dollar almost equal to the US Dollar, a doubling in price can be legitimately explained as they have. Probably the answer is that they see an opportunity to make money on a very flimsy excuse - notice that 'royalties will be based on the list price you provide on your DTP dashboard.'
In other words, they will pay me 35% of $1.99, and keep the remaining $3.29 for themselves. Wow!

Amazon author page

I have an author page on Amazon.com now, and have added an rss feed from this blog, so in fact this post should show up there soon.
No sales yet, and I don't expect many either, but so far this has been very useful in learning how things work there, and in going through all the hoops involved.
If I decide to put Eland Dances on Amazon then I will have already laid the groundwork, and will know the best way to do things.
I am considering editing Heavy and Light Tales, perhaps by removing the worst stories in it, adding some newer ones and looking at the ones worth keeping with a severe editorial eye. Then perhaps putting it out as a 2nd edition e-book only for Kindle & perhaps smashwords.

May 31, 2010

Trying direct sales too

I have placed a button on my Books page which takes you to Paypal, where you have the option of paying me directly through their service for a copy of 'In the Valley'$1.99. same price, but this way I keep all the revenue, instead of 35% from Amazon or 50% from Smashwords.

I will have to do a test to see if this works, but should go
1) someone gives Paypal $1.99(CAD)
2)Paypal notifies me by e-mail
3)I send them a PDF copy by e-mail

I don't expect to sell many, or in fact any, this way, but I want to try the system. If everything works well, this could ramp up; with ISBN nos to use for other books, who knows?

May 28, 2010

Final ad stats

The Facebook ad has finished its 24 hour run; stats are - 70,735 impressions, for a total of 13 clicks; @$1.08per click & total cost of $14.07
As an experiment, to see what happens,it worked; as really helpful to book downloads - nope.
Smashwords stats didn't budge, so I doubt if any clickers got further than the Facebook page.

May 27, 2010

Now published on Amazon

Just finished uploading 'In the Valley Stories' to Amazon, for sale on their Kindle reader. Have also removed Amazon as a sales channel from Smashwords, so they will sell on all their other outlets and I will sell directly on Amazon. Same price -$1.99- just a slightly bigger cut this way.
It will take about 48 hrs for approval, and then it will be available there as well. Amazon has about 170 times as many customers as Smashwords apparently.
Have also registered with the Canadian authorities as a Publisher, and will be getting ISBNs to use - about 5 business days, so late next week.

The ad is still running on Face Book; at 12.40 am Friday they record 59,000 impressions, and 11 clicks, for a cost of $11.+

Update on Facebook ad 9pm

Now over 40,000 impressions (or whatever the proper word is) and just 7 clicks, at a cost of $8 something. Quite a low percentage, but not zero, so structured and targeted better this may be a worthwhile thing to do again.
Most importantly one click has to take people directly to the book, not as with this, to my Facebook page where they have to click again to go to smashwords etc.
But some exposure, and more importantly an idea of how this all works.
Over $1 per click would be worth it perhaps, if they actually downloaded the book.

Facebook Ad update 1:15 pm Thursday

Well, I had booked the ad to run from 6am Thursday to 6am Friday.
Didn't realise it had to be approved by an office run on Pacific time, so it only started to run around noon orso (not sure of exact time)
I checked a couple of minutes ago, and had one click recorded from almost 9,000 'showings', at a cost to then of $2.25.
Will check to see if they went on to the smashwords site.
Maybe a pay-per-click option would be better? At 47cents or so per click I want to have returns- come to that, that is still better than present option.

May 26, 2010

Facebook advert

I'm stepping up the marketing/visibility drive with 2 Facebook initiatives; firstly I've put an ad on their classified ads section (free) giving the details of 'In the Valley stories' and the smashwords URL with the coupon code (GR96T)which can be used to get it free.
Secondly, I'm trying a 24 hour paid advert. from 6am Toronto time Thursday to 6am Toronto time Friday, targeted at USA residents who speak English and read books. They estimate reaching about 22,000 people per day with this, at a cost of 47cents per 1,000 people; for a total of around $10+ (0.47 x 22 = $10.34).
They have analysis software, counts % clicks- number of people who see it vs number who click and go to my page; then further stats, from smashwords number who go and download; see if there is a reasonable return for the $10 investment.
Would be better if I could direct traffic straight to either smashwords or my own sales page but they give very limited word allowance in the ad.
I will be monitoring this tomorrow for sure

Strong Scene Honourable mention

My 'action' opening for 'Eland Dances' was entered in the May Strong Scenes competition. Didn't make it to finalist, but is one of the Honourable Mentions. Good, but not quite the best. Since that is a matter of individual preference/taste I'm happy.

May 25, 2010

Kindle Boards

Joined Kindle boards this evening - another way to spend time not writing. Right now I am concentrating on building a web-presence with the idea of maybe actually generating interest in my writing.
So far quite a bit of effort for miniscule tangible returns.
Interesting though, virtually meeting people from all over, mosly fellow wannabe writers of course. Some interesting blogs out there, of course some of those are now on my Links page.